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Close view of the implementation of "three convergence" IPTV in the pilot area is the biggest attraction

from January 13, 2010, the executive meeting of the State Council decided to promote "three convergence", to July 1, 12 pilot cities and regions were launched. In order to enable customers to quickly obtain the list of all-round information areas, the pilot areas successively submitted the pilot plan to the general office of the State Council after August, and the news of the approval of the pilot plan in Beijing came out only on May 25 this year. This process, which lasted for nearly one and a half years, was slow and long, during which there were even various discussions, "the premature death of three integration", the war of words between telecommunications, radio and television, and various suggestions of experts (the most impressive is the integration regulation theory, "wired and mobile cooperation theory"). After the approval of the three integration plan, the three integration will really make substantive progress in the second half of this year

overview of the progress of three integration in more than a year

the plan is that in the more than a year before it was approved, telecom and cable operators in the front line of the battle did not wait and see. The most prominent is that telecom operators continue to vigorously promote the construction of broadband networks and mobile Internet networks; Cable operators are playing high-definition interactive cards. They should strengthen their skills in video transmission, and constantly do network transformation, digital conversion and network integration, so as to lay a good foundation for future development step by step

from the perspective of SARFT, the national cable network company finally received the support of the State Council, which ensured that the three integration would not be telecommunications defeating cable from the policy level. The national network company is actively preparing and continues to promote the Ngb strategy under the national framework. At the same time, SARFT has organized and completed the construction of broadcast control platforms for IPTV, Internet TV and television, ensuring the manageability and controllability of the progress of the three convergence business

in addition, operators around the country have made various attempts. Radio and television and telecommunications in Wuhan, Shanghai and other places adopt the way of establishing joint ventures to promote the integration of the three, while blockbuster and telecom try to expand the advantages of IPTV market, while Guangxi, Shaanxi, Zhejiang and other places directly block the IPTV business of Telecom through various ways

IPTV in the pilot area will be the biggest attraction

after the approval of the three convergence pilot scheme, substantial progress will be made in the two-way entry in the second half of this year, and Telecommunications IPTV will develop rapidly, becoming the biggest attraction in the second year of the three convergence pilot. Before the official implementation of the "three convergence" pilot program, IPTV has made great progress in the cooperation between blockbuster and Telecom in the case of vague policies. However, they are faced with different policy risks in various regions, and the blocking actions continue. Therefore, the development and growth of IPTV business is greatly limited on the whole

under the "three integration" new deal, the radio and Television Department has obtained the control of IPTV broadcasting and built a central and local secondary broadcasting and control platform, and radio and television broadcasting institutions have become the beneficiaries of IPTV business. Therefore, driven by interests, radio and television broadcasting institutions with IPTV broadcast and control platforms (CNTV, blockbuster, Huashu and local broadcast and control platforms) are unprecedentedly motivated to develop IPTV. The development of IPTV has always been the long cherished wish of telecom operators. The joint efforts of radio, television and telecommunications have given IPTV a strong driving force for development. At the same time, in the 12 pilot cities and regions, the development of IPTV will no longer encounter policy risks

it can be predicted that after the official launch of IPTV business in the pilot areas in the second half of this year, there will be a blowout development before the end of the year. By the end of 2010, there were about 7million IPTV users, and 7million new users may be added in the second half of 2011. And IPTV users will maintain a rapid growth in 2012

cable network will face difficult transformation

the great development of IPTV will benefit telecom operators and radio and television broadcasting institutions with broadcast control platforms, and IPTV will bring serious competitive pressure to cable network

iptv users and cable TV users are highly overlapped, which is a relationship between the two, and this is also the direct reason for many local radio and television to block IPTV. In the face of the bundled services of broadband, fixed line, mobile and IPTV of telecom operators, when the broadband network of telecom operators is further developed (the bandwidth reaches the transmission of multi-channel HD channels), if the market competition is very fierce, the digital TV of wired network - even HD interaction, is far from a competitor

when there is no unified operation subject and the whole process of the cable network, the quality level, capital strength, market operation experience and so on of the network are more than 10 years worse than those of the telecom operators. At this time, the three integration comes immediately, and the cable operators basically have no competitiveness relying solely on their own strength. This may be one of the reasons for the slow promotion of the three integration of the State Council. 2. It is not in the national interest to eliminate all the cable networks with small moisture absorption across the country. The establishment of the state, financial support, market capital, policy support, giving growth time and other methods to develop the cable networks are in the national interest of increasing and preserving the value of state-owned assets, as well as the interests of the people

the wired network cannot be eliminated, nor can it press the pause key for the triple fusion. This may be the paradox of triple fusion. However, in any case, the trend of "Three Integrations" is irresistible. Restricting "Three Integrations" through policies will inevitably hinder the progress of national informatization and widen the scientific and technological gap with advanced countries. Perhaps the IPTV of Telecom will bring a serious blow to the wired network, but even without the IPTV of Telecom, the development of Internet video will also bring a fatal blow to the wired network

in the final analysis, the dilemma of the wired network is the reason of the system. It is necessary to tie the bell to solve the problem. The system should give the wired network special policy opportunities and market opportunities. Let all additives not join too many networks, and have the opportunity to obtain huge market opportunities through the three integration, and realize the opportunity to transform to the future full-service operator. Otherwise, the network may be a lifelong ah Dou. Communication world ()

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